White Label Software Development

The trend for marketing agencies to use software development companies to fulfill the web development needs of their clients is growing, but what is driving this shift away from the internal web design department and what are the benefits of this move towards white label web development?

When marketing agencies added web development to their creative services the web was young, html was in its infancy, Internet connection speeds were painfully slow, and clients were happy to just have a presence on the new stage; the marketing agency had a new toy, and the web design department was born. Marketing agencies embraced this new medium, not only as an additional revenue channel but also as an essential element of an integrated marketing solution, and there was prestige in doing it all in-house.

And then the web grew up; the traditional problems of speed, reliability, technological constraints had all but disappeared, and the possibilities were only limited by the creative ideas and concepts the agencies could generate. It wasn’t just the technology that came of age; the client’s knowledge of this media also grew – exponentially. Suddenly the lines between a website and web application were not so clear. Clients now found themselves locked in a constant arms race, jostling for search engine position, and to do this they needed much more than just information-based websites.

To persuade their customers to engage with their brands, to become loyal fans and to keep coming back for more wasn’t just a question of navigation but of interaction; the complete online experience fussed with brand awareness social media, and connectivity has become an invaluable asset.

As a consequence of the recession, budgets have inevitably been squeezed, ROI is now a staple requirement of any online strategy, and statistics are needed to prove it. But, to get more from their investments, clients are now looking at integration into existing applications, databases that automatically handle their data, in-depth reporting and justification, and providing their customers with online applications. In a nutshell, the client’s requirements have outgrown the technical expertise of most marketing agencies, and it’s not the fault of the agencies; it’s that clients’ requirements are becoming more diverse.

So why now the move away from the internal web design department? Well, first and foremost it’s about cost; to set up and run a web development department with the technical expertise of a software company takes considerable time and money – and you are not always guaranteed that you can cope with the requirements of each project as the technical expertise required may be very specialised indeed, for example, online sales incentives that have automated integration with a back end database have a different set of skills required to complex web to print (vdp) systems.

The benefits

But it would be unfair to claim that it’s just the raw economics that are the driving force behind the move; it’s also about marketing agencies delivering innovative solutions to their clients, client retention, and keeping competitive advantage with access to skilled individuals without the need to chase technology.

Not always a perfect harmony

But it isn’t easy for all. Some marketing agencies are finding the transition thorny, web development times are traditionally longer than basic information website builds, account managers are constantly trying to catch up with the capabilities of the technologies and, as a consequence, project timescales and costs are not as clear as they were. Combined with a more complex implementation this can make the whole experience an uncomfortable one.

Finding the right white label software partner

A good white label development company partner needs to be tuned into the workings of a marketing agency. They must be proficient in delivering at speed with the quality in output that the agency’s reputations are built upon, and have a wide breadth of experience dealing with marketing data integration projects. They must also understand how brands transpose to the web, the importance of pixel perfect delivery and that even simple forms must embody the brand experience. So, as the client’s needs become more diverse and technically challenging, marketing agencies are embracing the skills of traditional software companies. This doesn’t mean the death of the internal web department but a welcome and beneficial addition to it.

Implementing SEO Into Your Web Design

Most people truly believe that bigger is better and SEO is no exception. If you’re only using one keyword in your content, you’re actually limiting yourself to showing up more in search engines.

It is many people’s dream to have someone type in “web development” or “web design” and see their website on the very top of the list. However, in all honesty, either one of those words will draw an enormous amount, something like, 260 million hits. If you want to push your way to the top, there are ways to do so, mostly by using a variety of keywords and using them properly.

You should keep in mind that using a variety of keywords will better filter your demographics.

There are literally, millions of websites and more and more are being added every single day. So, in order to find your place, you have to send your website to your niche market. If you want to reach the eyes of your niche, you have to use filters for different groups. This can, if used properly, increase your visibility or “number of hits” and consequently, get you closer to the top in Google search ranking system. By taking the terms, “web development” and “web design” and adding unique varieties such as “web development company” or “web design company in San Diego” will increase your chances of being picked up in a search engine and furthermore, placing you in front of the eyes of the client you’re trying to reach.

Check this out:

Search —Keywords—Results
1—–Web Development—–262,000,000
2—–Web Development Company—–10,700,000
3—-Web Development San Diego——1,560,000
4—–Web Development Company San Diego—–334,000

AS you can see, by adding a few varieties to your keywords you can increase your chances of landing in front of the eyes of a prospective client. It is said that, as many as 50% of all searches have 3 or more keywords and those are the ones that land on the first page of Google’s search engine. These small steps are the things that are worth focusing on because it will help your website reach the top of the ranks. The only way to do so is if you learn these tricks fluently.

If you’d like to learn more about implementing SEO into your web design or web development, we offer a great success course on our site. Just check out our strategies courses at Learn Web Development.

4 Do’s & Don’ts of Community Website Development

Web development processes are intended for adding variety of functionalities to any web site. Developers add numerous applications software to make web presence more dynamic and add flexibilities to the site in order to enhance performance level of the site. It is a developer’s work to put the ideas of their clients into practice by implementing newer technologies, creative web solutions and experience. You may find thousands of experts and sites advising dos and don’ts of web development – however, many of them can be irrelevant to particular web developing situations. Especially if you are working on a social networking site, you are less likely to find appropriate guidance. Hence, we have garnered following four dos and don’ts based web developing tips for optimum success.

1. Do give some useful through website – These days people are more keen on finding substance than just be attracted by merely colourful banners and images. Rather too much use of flashy objects and colours distract audience from site as they hinder from reading the main content. Today’s readers have understood very well that ‘all that glitters is not gold’. If you follow the reason that propelled sites like Facebook, MySpace to excel with rapid growth is presence of useful software in these sites. Incorporate useful and innovative software to your community site web development project to keep your visitors spend longer hours in the site.

2. Do integrate the newer functions than enabling them contacting and sending messaging to friends – Currently, social networking site users search for more beyond just usability to search, contact and message their friends. Recent studies have concluded that people look for cool games, widgets and applications to enjoy multiplayer games and compete online with their friends. In this way, you can increase your site’s potential to attract memberships. Adding cool online games allowing people to enjoy competition with their buddies will also encourage them in referring your site and inviting people from their circle.

3. Do facilitate users with video and audio sharing capacity – Gone are the days when people just articulate and share their ideas through text messages. They are now up to sending images, also videos and audio. Thanks to easy accessibility of cameras and video shooting facility thanks to high end mobiles, most of us are up to uploading and sharing our captured videos, images, or even audio files to social networking sites. Make sure your web development plan must include adding functionalities to the social networking site you are creating.

4. Don’t make your users wait too long – Whether it is to search for new friends or connect to existing friends, do not make your members wait for long to be connected. Success of any social networking web site development depends how easily users are accessing their friends and too with a few clicks only. Make sure the website features convenient user interface and navigation since all the users of the site are not likely to be tech savvy or geek.

Another common mistake is that web developers are likely to commit that overloading the website with excessive inclusion of graphics and over emphasis on making the site look catchy. Because overloading the site with large and heavy images, graphics irritate members and divert to other social networking sites.