Implementing SEO Into Your Web Design

Most people truly believe that bigger is better and SEO is no exception. If you’re only using one keyword in your content, you’re actually limiting yourself to showing up more in search engines.

It is many people’s dream to have someone type in “web development” or “web design” and see their website on the very top of the list. However, in all honesty, either one of those words will draw an enormous amount, something like, 260 million hits. If you want to push your way to the top, there are ways to do so, mostly by using a variety of keywords and using them properly.

You should keep in mind that using a variety of keywords will better filter your demographics.

There are literally, millions of websites and more and more are being added every single day. So, in order to find your place, you have to send your website to your niche market. If you want to reach the eyes of your niche, you have to use filters for different groups. This can, if used properly, increase your visibility or “number of hits” and consequently, get you closer to the top in Google search ranking system. By taking the terms, “web development” and “web design” and adding unique varieties such as “web development company” or “web design company in San Diego” will increase your chances of being picked up in a search engine and furthermore, placing you in front of the eyes of the client you’re trying to reach.

Check this out:

Search —Keywords—Results
1—–Web Development—–262,000,000
2—–Web Development Company—–10,700,000
3—-Web Development San Diego——1,560,000
4—–Web Development Company San Diego—–334,000

AS you can see, by adding a few varieties to your keywords you can increase your chances of landing in front of the eyes of a prospective client. It is said that, as many as 50% of all searches have 3 or more keywords and those are the ones that land on the first page of Google’s search engine. These small steps are the things that are worth focusing on because it will help your website reach the top of the ranks. The only way to do so is if you learn these tricks fluently.

If you’d like to learn more about implementing SEO into your web design or web development, we offer a great success course on our site. Just check out our strategies courses at Learn Web Development.

Achieve Ultimate Online Success Through Professional Web Design and Development

There are lots of commercials on television pitching instant websites where you choose a theme, add your logo, some page content and you are ready to begin raking in the dough. Unfortunately it’s not that easy. Establishing a highly effective web presence is a lot more than a professional website theme and some content.

Complement your Vision with your Web Design and Development

A highly effective web presence that’s designed to engage targeted visitors, convert them into leads and buyers and promote viral sharing is what your web design and development should do. It is an important component but not all of what you must do to achieve success online. The type of web design and development must be matched to your conversion goals and will be considerably different for projects with a goal of eCommerce, business branding, lead generation, affiliate marketing, directories or online memberships.

Blog and Sales Page Web Design and Development that Works with Social Media Marketing

Restricting your web presence to content available only on your website excludes a much larger market of social media users who could be joining your list, ordering goods and sharing your information from a Facebook fan page or sales landing page. Experienced business people and entrepreneurs recognize the value of an effective profile and presence in such social media sites as Facebook, Twittler, YouTube and LinkedIn for BTB connections. Entering content in a blog optimized with critical keywords and phrases your market is searching, allows you to reach a sizable market who finds and explores your content where they can become loyal leads and customers.

Website Design and Development for Capturing More Mobile Users

There is also a huge predominantly untapped market of people who would rather access the internet through mobile devices such as smart phones and tablets. A mobile friendly conversion of your website permits them to easily search and find your information, order your merchandise, bookmark and share. This trend is on the verge of exploding and competition is minimal at this time. An alternative is responsive web design and development that automatically adjusts the size and display of your content to fit the device where it is viewed.

Strategies for Effective Email Marketing Conversions

An important component of your internet presence is your email marketing strategy and the design of an HTML template that frames your eNewsletters and single message mailers. What many business owners do not recognize is that the majority of earnings come through your list as regular mailings and autoreponders that move serious prospects and buyers further into your marketing funnel where conversions are more likely.

Communicating your Brand Identity through Web Design and Development

As you reach out to a great deal more of your market via website design and development for your website, blog, Facebook fan page, mobile marketing devices and email marketing, think about the value of your brand identity. Is there a coordinated appearance and sense which is uniquely yours – something that includes your logo, colors, artwork and content which mirrors your mission, purpose, market, credibility and integrity? Do you make it painless for visitors to find your social media presence and subscribe to your eNewsletter list? Only a professional web design and development company can meet this goal. If you assume you can copy design components of an instant website theme to use on sales pages, Facebook fan pages plus a blog, you would be violating terms and conditions that prohibit your use of copyrighted artwork in other projects.

Convert your Visitors to Buyers through Effective Website Design and Development

An essential aspect of highly effective website design and development is the positioning and formatting of elements and just how they display on the screen. Obviously, this will be rather different based on the monitor resolution and device where your content is viewed. Typically, vital elements such as headlines, main video and subscription forms should be located toward the top and above the fold for websites, laptops and tablets. The design should be engaging, easy to follow with ample white space around content elements. Website navigation and footer should be consistent on every page with web conversion design components that decrease scrolling without restricting crucial content. The content should be arranged in a logical order ending with an effective call-to-action that is clear, easy and persuasive.

Experience Outstanding Online Results with a Professional Web Developer

You may save money if you hire a novice to develop your internet presence, but do you really want to put your future in the hands of an unproven firm? In a field where skill and expertise will determine your results, you can easily be throwing away good money and wasting valuable time without access to the right professionals. Instead of watching the money roll in to your bank account, you’ll experience aggravation and disappointment as your website sits among countless other non-producing websites in cyberspace. An investment in professional web design and development together with marketing strategies based on trends and proven practices, enables you to achieve a level of online success that can change your results and change your life.

Web Design and Development the Right Way

There is a lot of information about how a Web Design and Development company will handle a project once it is awarded, but I thought it would be a good idea to write a brief overview of the entire process from an organizational perspective.

1. Identify your Goals

While every organization handles this differently, it is important to identify your Marketing, Content and Technical Requirements for any new Web Design and Development project. This will most likely involve getting a number of people from your organization together in a room for several internal discovery meetings and putting together a list of needs and requirements. They might include your overall branding and messaging goals, ideas from competitors or even unrelated companies that you would like to incorporate, and the technical specifications of your infrastructure.

2. Find a Qualified Web Design and Development Firm

Again, this is handled differently depending on your current situation. Many organizations issue a Web Design and Development Request for Proposal, or if they have a short list of vendors they would like to work with, they send a request to those firms and have phones calls and meetings about their requirements. Whether or not you issue a formal, public Request for Proposal, it is a good idea to write down your requirements and goals in a clear format that any vendor can understand.

You will most likely get a slew of proposals with varying solutions and budget ranges. If you don’t have an in house ‘expert’ on all things technical, you might consider bringing in a consultant to help you make a decision. Many times, however, bringing the top 3-4 companies in for interviews will allow you to quickly discover who you have the best chemistry with and who is the most passionate about doing the work you need them to do.

3. Discovery with the Web Development Firm

Just like you did a Discovery process within your organization, it is now time to give the Web Design firm all the information they need to do their jobs. Even though your Request for Proposal was detailed, make sure you leave no stone unturned. There are a million ways to interpret some aspects and the sooner you iron out the details the smoother things will go in the Development phase of the project.

4. Design and Content Development

After both parties feel they have all the information they need to proceed with the project, the firm will start both the Graphic and Technical Design of the Web site. Many times you will work with them on developing content for the site as well, but some times the messaging and content writing is done in house.

For the Interface and Graphic Design, expect to see a series of initial ‘comps’ or concepts for the home page and perhaps a few other pages. This will help you narrow down the overall look and feel of the finished product and you will go through a series of revisions to get things perfect.

For the Technical aspect of the Web site and System, expect to see a specifications document that outlines any functional work flow or database mapping that needs to occur. If you have internal systems or third-party applications that need to tie into the new Web site, expect to see a more detailed explanation of how those systems will fit together.

There are times when you need to do some initial usability testing with these designs. Even though the Web site is not functioning or even built at this point, in order to get some feedback on the approach you are about to build, a lot of organizations will do some basic testing with simple screen shots. This can be very helpful if you are building a complex application that has many possible solutions.

You should expect to sign off on all of these items before you proceed to the next phase of the process.

5. Development of the Web site

After the Design and Content Development is complete, the Web Design and Development company has all that they need to create and build the Web site. You should expect regular updates on their progress and depending on the length and complexity of the system, there will be a series of test releases, usually named “alpha” and “beta” or something like that. These releases are not finished products but give you, the client an opportunity to see the work in progress. It’s also an invaluable tool to let you see that everything is on track and according to your original requirements.

6. Testing (Usability and Quality Assurance)

After the “beta” release of the site, it should be fully-functioning but not yet publicly available. At this time you might do some usability testing to get some final feedback, though the major changes and development work is behind you at this point. You are looking for the last few minor issues and graphic or content tweaks at this point.

7. Final Revisions

The final changes are made after testing is complete and the Web site files are readied for a public launch. Chances are the other marketing initiatives you’ve scheduled to coincide with your new Web site launch are ready to go at this point. All you need to do is say the word “go” and this long yet rewarding process will be complete.

8. Launch

With everything prepared, your Web Design and Development firm, working in conjunction with your IT or Web infrastructure team will move the correct files, databases, third party applications, and everything else that is necessary to publicly launch your Web site to the correct place and your new Web site is now publicly available. Congratulations! Your hard work has paid off.

9. Follow up

This seems pretty straightforward, but a follow up or post-game meeting with your vendor is a necessary step in this process. Figure out what went well during this process and what could be improved for next time. Chances are you won’t do a major release again for another few years, but there will most likely be minor releases and the more you can work together to share information and learn about what works well and what doesn’t the better this process will go in the future.

I hope this helps you, and best of luck with your next project.