Achieve Ultimate Online Success Through Professional Web Design and Development

There are lots of commercials on television pitching instant websites where you choose a theme, add your logo, some page content and you are ready to begin raking in the dough. Unfortunately it’s not that easy. Establishing a highly effective web presence is a lot more than a professional website theme and some content.

Complement your Vision with your Web Design and Development

A highly effective web presence that’s designed to engage targeted visitors, convert them into leads and buyers and promote viral sharing is what your web design and development should do. It is an important component but not all of what you must do to achieve success online. The type of web design and development must be matched to your conversion goals and will be considerably different for projects with a goal of eCommerce, business branding, lead generation, affiliate marketing, directories or online memberships.

Blog and Sales Page Web Design and Development that Works with Social Media Marketing

Restricting your web presence to content available only on your website excludes a much larger market of social media users who could be joining your list, ordering goods and sharing your information from a Facebook fan page or sales landing page. Experienced business people and entrepreneurs recognize the value of an effective profile and presence in such social media sites as Facebook, Twittler, YouTube and LinkedIn for BTB connections. Entering content in a blog optimized with critical keywords and phrases your market is searching, allows you to reach a sizable market who finds and explores your content where they can become loyal leads and customers.

Website Design and Development for Capturing More Mobile Users

There is also a huge predominantly untapped market of people who would rather access the internet through mobile devices such as smart phones and tablets. A mobile friendly conversion of your website permits them to easily search and find your information, order your merchandise, bookmark and share. This trend is on the verge of exploding and competition is minimal at this time. An alternative is responsive web design and development that automatically adjusts the size and display of your content to fit the device where it is viewed.

Strategies for Effective Email Marketing Conversions

An important component of your internet presence is your email marketing strategy and the design of an HTML template that frames your eNewsletters and single message mailers. What many business owners do not recognize is that the majority of earnings come through your list as regular mailings and autoreponders that move serious prospects and buyers further into your marketing funnel where conversions are more likely.

Communicating your Brand Identity through Web Design and Development

As you reach out to a great deal more of your market via website design and development for your website, blog, Facebook fan page, mobile marketing devices and email marketing, think about the value of your brand identity. Is there a coordinated appearance and sense which is uniquely yours – something that includes your logo, colors, artwork and content which mirrors your mission, purpose, market, credibility and integrity? Do you make it painless for visitors to find your social media presence and subscribe to your eNewsletter list? Only a professional web design and development company can meet this goal. If you assume you can copy design components of an instant website theme to use on sales pages, Facebook fan pages plus a blog, you would be violating terms and conditions that prohibit your use of copyrighted artwork in other projects.

Convert your Visitors to Buyers through Effective Website Design and Development

An essential aspect of highly effective website design and development is the positioning and formatting of elements and just how they display on the screen. Obviously, this will be rather different based on the monitor resolution and device where your content is viewed. Typically, vital elements such as headlines, main video and subscription forms should be located toward the top and above the fold for websites, laptops and tablets. The design should be engaging, easy to follow with ample white space around content elements. Website navigation and footer should be consistent on every page with web conversion design components that decrease scrolling without restricting crucial content. The content should be arranged in a logical order ending with an effective call-to-action that is clear, easy and persuasive.

Experience Outstanding Online Results with a Professional Web Developer

You may save money if you hire a novice to develop your internet presence, but do you really want to put your future in the hands of an unproven firm? In a field where skill and expertise will determine your results, you can easily be throwing away good money and wasting valuable time without access to the right professionals. Instead of watching the money roll in to your bank account, you’ll experience aggravation and disappointment as your website sits among countless other non-producing websites in cyberspace. An investment in professional web design and development together with marketing strategies based on trends and proven practices, enables you to achieve a level of online success that can change your results and change your life.

Building an Online Business – Phase 2 – Getting a Website Designed and Developed

In Phase One of Building Your Online Business, I described developing a solid plan. A plan takes all of the guesswork out of the equation. Your plan is invaluable because it will describe in detail what you want your website to do. The plan will help the web developer understand what you want the website to do and what goals it must accomplish. The plan does not have to be a lengthy thesis. Just a simple one page description will suffice. Try to be as descriptive a possible.

The plan you choose must include the following phases:

  1. Planning Your Online Business
  2. Getting a Website Designed and Developed (you are here)
  3. Setting up an E-Commerce Shopping Cart
  4. CRM (Customer Relations Management)
  5. Getting Your Website Indexed in the Search Engines
  6. Online Advertising
  7. Email Marketing
  8. Start a Blog and/or Forum
  9. Social Networking
  10. Go to Step 1

The order of the above phases is only a suggestion. The is order is up to you, but each of them should be implemented.

Phase 2 : Getting a Website Designed and Developed Once you have your plan written, Phase 2 of Building Your Online Business is to have your website designed and developed. A great design is extremely important to your online business. In the online world, it is even more true that first impressions are everything. A websites design is not just about pretty pictures and colors. Your website is the perfect marketing resource that will keep your current and future customers informed. It should contain all of your company’s information, brochures and other materials. Are you going sale your products through your website? All of these things must be considered in your design.

If you choose you can of course do the design and development yourself. There is absolutely nothing wrong with that. If you have the skill to do this, by all means, do it. That is up to you.

However, there is also something to be said about having a professional web developer build the website for you. To avoid confusion, in this article I talk about website designers and developers inclusively as “web developers”. Since we are designing a website, the professional must be able to do design first and foremost. Development, or programming, is usually a secondary skill. Your website might not require any “functionality”, or interactive parts of your website such a contact form or booking application, for example.

Question: What are the advantages of hiring a web developer to do the website design and development for me?

There are numerous advantages to hiring a web developer. Some of those advantages might be:

  1. Freeing up your time so that you can run your business.
  2. Putting their professional experience to work for you.
  3. Receiving professional opinions and creative ideas.
  4. Getting your website completed faster.
  5. Your website will require less maintenance.
  6. Greater compatibility with all of the major web browsers (Internet Explorer, Firefox, etc.).
  7. Achieve Search Engine friendliness.

Remember that web developers are professionals. Rely on them for their experience and knowledge. For example, while you could fix your clogged sink yourself, wouldn’t it be better to hire a professional plumber? The same goes for any other service you might need.

Question: How do you pick a professional web developer?

Finding and hiring a professional web developer is perhaps the greatest hurdle to overcome when creating your website. There are literally thousands and thousands of designers and developers available to choose from on the internet. Here are some suggestions to make the search easier.

Start Local

Start the search for your web developer of choice by looking in the your local area. The yellow pages might not be the best place to look. Because the primary domain of a web developer is the internet use a search engine such as Google (www.google.com). Type in a search query such as “website design in

If nothing turns up in the search results, look at websites for other companies in your local area. Ask those companies who they recommend.

Use Online Services

There are many websites on the internet that will help you find a professional web developer. The ones that I recommend are Elance, Guru and Design Quote. You might also try job search websites such as Dice, Monster and Career Builder.

Ask for a Portfolio and Client Testimonials

Once you have located one or more web developers ask them for their professional portfolios and some of their client testimonials. Visual representation of their skills is a must. Client feedback and references will further prove that the web developer can do the work you need. If you are still not convinced, ask the web developer for a free mockup, or design draft, of your website idea.

Question: What is the typical website development process?

After you have hired your web developer, typically the website development process goes something like this:

  1. Website design mockup(s) is done via a graphics program such as Adobe Photoshop
  2. Review of design mockup(s)
  3. Feedback of the design and further design work if needed
  4. Convert design into website template
  5. Use website template to make content pages
  6. Content is filled in using the information that you provide
  7. Search engine keywords are chosen and content modified for search engine friendliness
  8. Meta tags are written and inserted into your pages
  9. Domain name is setup on your website hosting account
  10. Email accounts are setup
  11. Website is uploaded to your website hosting account
  12. Domain name is manually submitted to the major search engines (Google, Yahoo, MSN, etc.)
  13. Continue to add content and improve the website as needed

The above process is by no means set in stone. Every website is different and the process can vary greatly. The saying goes that “A website is never done.” Your website will be a living extension of your business and it should be changed and improved upon. Remember to inform your website visitors of new and exciting things that are going on at your company.

Phase 3 of the crusade to Building Your Online Business is Setting up an E-Commerce Shopping Cart. If your business sells any kind of product having an easy-to-use e-commerce shopping cart where you can accept online payments is a must. We will step you through all of the ins and outs of getting it setup and going. Please subscribe to this blog so you can get all of the details.

Jason Cochran

WebFusion5

“We don’t just create websites. We build businesses.”

The Right Choice and Decision About the Web Design Company Makes the Difference

Web technologies are now backbone of commerce as use of internet and World Wide Web’s indispensable. Web development and web design companies have come up with customized online solutions for different companies for profit enhancements.

E-commerce is no more a new concept in nations like Australia where common people have been highly benefited after its implementation, but now it is the time of initiating better web presence. Selection of the proper website design company and the right web developer indeed matters. Websites are designed and tailored for a specific target audience and it is indeed a good idea to seek advice of the experienced website designers before launching or revamping a site.

Online commerce is the way of attracting consumers across the borders and with clicks of computer mouse now people from all parts of the globe can buy products. While planning for a website it is best to make a comparative analysis with the competitor sites, this actually provides an enhanced idea and planning while seeking service from the website design companies.

Though there are expert web design companies and web designers remaining in all parts of Australia, it is wise to mention that the best of the breed work from Sydney. And Sydney is considered to the ideal destination of web design. The website design companies can even suggest regarding the best suitable solution while anyone wants to launch a site. Selection of the tools, use of the server during hosting and navigability of the site must be analyzed and compared with different existing sites.

Earlier, only HTML or Hyper Text Markup Language was in use but with due advancements several technologies have been introduced for better web page creation. An attractive interface indeed helps. Usability analysis is a step that most of the web designers follow. The project coordinators keep an eye on the aesthetics and look and feel of each and every site that are under development. There are several aspects that are thoroughly scrutinized by the expert web development professionals.

Sydney web development companies played an important role behind popularity of electronic commerce and they involve web designers in a consistent research process. Actually research helps to be aware of the changing scene and changing use of technologies. There are different web development companies that have come up with alluring templates and in case you are not having ample of Dollars to go for a complete web page developmental process, it is best to select a suitable template.

With the help of a popular search engine it is pretty easy to find out a suitable web design company of Australia. The city of Sydney is well navigable with the trains and buses. Once the direction of the web company is identified it is not difficult to reach. Just by dialing the toll free customer care number anyone can talk with the companies and have a telephonic discussion. The websites of different web development companies are attractive; many of these companies facilitate online inquiry forms. By providing necessary information anyone can get the details. Selection of a proper web design company can make huge difference, so self analysis is necessary.