Building an Online Business – Phase 2 – Getting a Website Designed and Developed

In Phase One of Building Your Online Business, I described developing a solid plan. A plan takes all of the guesswork out of the equation. Your plan is invaluable because it will describe in detail what you want your website to do. The plan will help the web developer understand what you want the website to do and what goals it must accomplish. The plan does not have to be a lengthy thesis. Just a simple one page description will suffice. Try to be as descriptive a possible.

The plan you choose must include the following phases:

  1. Planning Your Online Business
  2. Getting a Website Designed and Developed (you are here)
  3. Setting up an E-Commerce Shopping Cart
  4. CRM (Customer Relations Management)
  5. Getting Your Website Indexed in the Search Engines
  6. Online Advertising
  7. Email Marketing
  8. Start a Blog and/or Forum
  9. Social Networking
  10. Go to Step 1

The order of the above phases is only a suggestion. The is order is up to you, but each of them should be implemented.

Phase 2 : Getting a Website Designed and Developed Once you have your plan written, Phase 2 of Building Your Online Business is to have your website designed and developed. A great design is extremely important to your online business. In the online world, it is even more true that first impressions are everything. A websites design is not just about pretty pictures and colors. Your website is the perfect marketing resource that will keep your current and future customers informed. It should contain all of your company’s information, brochures and other materials. Are you going sale your products through your website? All of these things must be considered in your design.

If you choose you can of course do the design and development yourself. There is absolutely nothing wrong with that. If you have the skill to do this, by all means, do it. That is up to you.

However, there is also something to be said about having a professional web developer build the website for you. To avoid confusion, in this article I talk about website designers and developers inclusively as “web developers”. Since we are designing a website, the professional must be able to do design first and foremost. Development, or programming, is usually a secondary skill. Your website might not require any “functionality”, or interactive parts of your website such a contact form or booking application, for example.

Question: What are the advantages of hiring a web developer to do the website design and development for me?

There are numerous advantages to hiring a web developer. Some of those advantages might be:

  1. Freeing up your time so that you can run your business.
  2. Putting their professional experience to work for you.
  3. Receiving professional opinions and creative ideas.
  4. Getting your website completed faster.
  5. Your website will require less maintenance.
  6. Greater compatibility with all of the major web browsers (Internet Explorer, Firefox, etc.).
  7. Achieve Search Engine friendliness.

Remember that web developers are professionals. Rely on them for their experience and knowledge. For example, while you could fix your clogged sink yourself, wouldn’t it be better to hire a professional plumber? The same goes for any other service you might need.

Question: How do you pick a professional web developer?

Finding and hiring a professional web developer is perhaps the greatest hurdle to overcome when creating your website. There are literally thousands and thousands of designers and developers available to choose from on the internet. Here are some suggestions to make the search easier.

Start Local

Start the search for your web developer of choice by looking in the your local area. The yellow pages might not be the best place to look. Because the primary domain of a web developer is the internet use a search engine such as Google (www.google.com). Type in a search query such as “website design in

If nothing turns up in the search results, look at websites for other companies in your local area. Ask those companies who they recommend.

Use Online Services

There are many websites on the internet that will help you find a professional web developer. The ones that I recommend are Elance, Guru and Design Quote. You might also try job search websites such as Dice, Monster and Career Builder.

Ask for a Portfolio and Client Testimonials

Once you have located one or more web developers ask them for their professional portfolios and some of their client testimonials. Visual representation of their skills is a must. Client feedback and references will further prove that the web developer can do the work you need. If you are still not convinced, ask the web developer for a free mockup, or design draft, of your website idea.

Question: What is the typical website development process?

After you have hired your web developer, typically the website development process goes something like this:

  1. Website design mockup(s) is done via a graphics program such as Adobe Photoshop
  2. Review of design mockup(s)
  3. Feedback of the design and further design work if needed
  4. Convert design into website template
  5. Use website template to make content pages
  6. Content is filled in using the information that you provide
  7. Search engine keywords are chosen and content modified for search engine friendliness
  8. Meta tags are written and inserted into your pages
  9. Domain name is setup on your website hosting account
  10. Email accounts are setup
  11. Website is uploaded to your website hosting account
  12. Domain name is manually submitted to the major search engines (Google, Yahoo, MSN, etc.)
  13. Continue to add content and improve the website as needed

The above process is by no means set in stone. Every website is different and the process can vary greatly. The saying goes that “A website is never done.” Your website will be a living extension of your business and it should be changed and improved upon. Remember to inform your website visitors of new and exciting things that are going on at your company.

Phase 3 of the crusade to Building Your Online Business is Setting up an E-Commerce Shopping Cart. If your business sells any kind of product having an easy-to-use e-commerce shopping cart where you can accept online payments is a must. We will step you through all of the ins and outs of getting it setup and going. Please subscribe to this blog so you can get all of the details.

Jason Cochran

WebFusion5

“We don’t just create websites. We build businesses.”

How to Choose a Web Designing Company

Websites are the online identity of yourself or your company, it is always better to have a website that is decent and are up to the industry standards. Choosing the right kind of people to do the job is the most important thing that should be taken care of. People who are willing to work for your website should be able to understand your needs with proper communications.

As a first priority, to find a best web developer is the most important part. If you get a reliable web development company to do the job for you, then you will be tension free and they will provide you with the best possible service. The one you choose must be able to satisfy all your need regarding the web site. The web site they develop must be modifiable for further developments in the future.

So whenever you are to select a developer or a company make sure that the concerned firm is a reliable with the top quality services. When you select the web site designing and developing company just make a go through on them and make sure that they can fulfill your needs. For further information of the specified just seek the portfolio of the company, so that you can get a list of websites they created.

While you go to a web development company for developing a site, you should have a logical idea of the web site and the features that it should have, if possible make a rough note on your requirements. Otherwise the designer must do it in his own style, it will be sometime similar to some other web site made by the same person. So while deciding to make the web site be prepared with the color, size,fonts and other images which should be used in the web site. You should communicate all the necessary requirements to the developer so that he can develop the site in a way that you desire.

Make sure that the site made for you is simple and attractive. The site must be easy to handle and understandable for the viewers. The contents used must be made in a viewer point of view. If you could follow these simple tips when you plan to make a site, you can get better results. Always remember to find a reliable web development company or individual to get the job done efficiently.

How To Develop Your Own Website

Do you know what web developing is? If you are a web developer and do not know how to explain your job to others, then this article is the answer to all of those questions. The word web developing is referred to as the development of different types of websites over the internet. This development procedure includes a variety of tasks such as scripting, network security, web designing, server side, web content development and web server along with e-commerce development too.

During the 1990s, the internet took its turn by spreading around throughout the world with a boom in the market. This phenomenon also reflected the industry of web development that took off since then. Today after a decade, there are over a million of websites on the internet with information based on every topic.

To begin, you need to know about the web design language which is HTML language. Through this language, you will receive a code on your browser. You will click on the link given and open the code. You will find a haphazard looking text on your screen consisting of various numbers, symbols and alphabets. You will not understand it but you will understand it later as it consists of an easy method for a mark up. Other essential parts of web development include the Cascading Style sheets or more commonly known as CSS. This feature allows web developers to upgrade the visual features of many different items that you are most likely to find on a web page.

In short, CSS is a helpful key to change fonts and add colour to the navigation keys. As HTML cannot help you to add any dynamics on the web page, another programme like Javascript can do that. In order to keep a regular account of the transformations made to the webpage, you can use programmes such as web applications. They are able to recognize various users and the changes made to their content.

Keeping a basic development method in mind, the process also caters to a number of stages. The first step includes an analysis which sets a target audience and considers all the existing software, hardware and data. Moving on, you can begin with the specifications regarding the overall navigation, layout and all other types of dynamics that can be made to the website. Then, the most important element of web designing comes which consists of templates and images.

Along with the above, the database of the website needs to be prepared with the entire sample and structure information. Following with that, the website’s content needs to be decided. This includes all the information which should be conveyed with the help of the website. For this job, one can hire a professional content writer whose content is proof read as well. Then, the process of coding needs to be completed in a way that it does not come in the way of the layout and design of the website. To make sure that the process is being run smoothly, the testing plans and the important documentation needs to be conducted. For example: in order to understand the code flow of Java, its users use the Java Docs to get help.

Finally and most importantly, the automated and annual testing needs to be run while using a variety of testing features that are available. This testing includes: load testing, cross browser testing, integration testing, stress testing, resolution testing and scalability testing. Without doing any promotion, all of the hard work will be a waste of time. The promotion can be done by putting in the link of your website in various types of search engines and giving it an update. You can also keep a check on it on a regular basis.