White Label Software Development

The trend for marketing agencies to use software development companies to fulfill the web development needs of their clients is growing, but what is driving this shift away from the internal web design department and what are the benefits of this move towards white label web development?

When marketing agencies added web development to their creative services the web was young, html was in its infancy, Internet connection speeds were painfully slow, and clients were happy to just have a presence on the new stage; the marketing agency had a new toy, and the web design department was born. Marketing agencies embraced this new medium, not only as an additional revenue channel but also as an essential element of an integrated marketing solution, and there was prestige in doing it all in-house.

And then the web grew up; the traditional problems of speed, reliability, technological constraints had all but disappeared, and the possibilities were only limited by the creative ideas and concepts the agencies could generate. It wasn’t just the technology that came of age; the client’s knowledge of this media also grew – exponentially. Suddenly the lines between a website and web application were not so clear. Clients now found themselves locked in a constant arms race, jostling for search engine position, and to do this they needed much more than just information-based websites.

To persuade their customers to engage with their brands, to become loyal fans and to keep coming back for more wasn’t just a question of navigation but of interaction; the complete online experience fussed with brand awareness social media, and connectivity has become an invaluable asset.

As a consequence of the recession, budgets have inevitably been squeezed, ROI is now a staple requirement of any online strategy, and statistics are needed to prove it. But, to get more from their investments, clients are now looking at integration into existing applications, databases that automatically handle their data, in-depth reporting and justification, and providing their customers with online applications. In a nutshell, the client’s requirements have outgrown the technical expertise of most marketing agencies, and it’s not the fault of the agencies; it’s that clients’ requirements are becoming more diverse.

So why now the move away from the internal web design department? Well, first and foremost it’s about cost; to set up and run a web development department with the technical expertise of a software company takes considerable time and money – and you are not always guaranteed that you can cope with the requirements of each project as the technical expertise required may be very specialised indeed, for example, online sales incentives that have automated integration with a back end database have a different set of skills required to complex web to print (vdp) systems.

The benefits

But it would be unfair to claim that it’s just the raw economics that are the driving force behind the move; it’s also about marketing agencies delivering innovative solutions to their clients, client retention, and keeping competitive advantage with access to skilled individuals without the need to chase technology.

Not always a perfect harmony

But it isn’t easy for all. Some marketing agencies are finding the transition thorny, web development times are traditionally longer than basic information website builds, account managers are constantly trying to catch up with the capabilities of the technologies and, as a consequence, project timescales and costs are not as clear as they were. Combined with a more complex implementation this can make the whole experience an uncomfortable one.

Finding the right white label software partner

A good white label development company partner needs to be tuned into the workings of a marketing agency. They must be proficient in delivering at speed with the quality in output that the agency’s reputations are built upon, and have a wide breadth of experience dealing with marketing data integration projects. They must also understand how brands transpose to the web, the importance of pixel perfect delivery and that even simple forms must embody the brand experience. So, as the client’s needs become more diverse and technically challenging, marketing agencies are embracing the skills of traditional software companies. This doesn’t mean the death of the internal web department but a welcome and beneficial addition to it.

How to Choose a Web Designing Company

Websites are the online identity of yourself or your company, it is always better to have a website that is decent and are up to the industry standards. Choosing the right kind of people to do the job is the most important thing that should be taken care of. People who are willing to work for your website should be able to understand your needs with proper communications.

As a first priority, to find a best web developer is the most important part. If you get a reliable web development company to do the job for you, then you will be tension free and they will provide you with the best possible service. The one you choose must be able to satisfy all your need regarding the web site. The web site they develop must be modifiable for further developments in the future.

So whenever you are to select a developer or a company make sure that the concerned firm is a reliable with the top quality services. When you select the web site designing and developing company just make a go through on them and make sure that they can fulfill your needs. For further information of the specified just seek the portfolio of the company, so that you can get a list of websites they created.

While you go to a web development company for developing a site, you should have a logical idea of the web site and the features that it should have, if possible make a rough note on your requirements. Otherwise the designer must do it in his own style, it will be sometime similar to some other web site made by the same person. So while deciding to make the web site be prepared with the color, size,fonts and other images which should be used in the web site. You should communicate all the necessary requirements to the developer so that he can develop the site in a way that you desire.

Make sure that the site made for you is simple and attractive. The site must be easy to handle and understandable for the viewers. The contents used must be made in a viewer point of view. If you could follow these simple tips when you plan to make a site, you can get better results. Always remember to find a reliable web development company or individual to get the job done efficiently.

Building an Online Business – Phase 2 – Getting a Website Designed and Developed

In Phase One of Building Your Online Business, I described developing a solid plan. A plan takes all of the guesswork out of the equation. Your plan is invaluable because it will describe in detail what you want your website to do. The plan will help the web developer understand what you want the website to do and what goals it must accomplish. The plan does not have to be a lengthy thesis. Just a simple one page description will suffice. Try to be as descriptive a possible.

The plan you choose must include the following phases:

  1. Planning Your Online Business
  2. Getting a Website Designed and Developed (you are here)
  3. Setting up an E-Commerce Shopping Cart
  4. CRM (Customer Relations Management)
  5. Getting Your Website Indexed in the Search Engines
  6. Online Advertising
  7. Email Marketing
  8. Start a Blog and/or Forum
  9. Social Networking
  10. Go to Step 1

The order of the above phases is only a suggestion. The is order is up to you, but each of them should be implemented.

Phase 2 : Getting a Website Designed and Developed Once you have your plan written, Phase 2 of Building Your Online Business is to have your website designed and developed. A great design is extremely important to your online business. In the online world, it is even more true that first impressions are everything. A websites design is not just about pretty pictures and colors. Your website is the perfect marketing resource that will keep your current and future customers informed. It should contain all of your company’s information, brochures and other materials. Are you going sale your products through your website? All of these things must be considered in your design.

If you choose you can of course do the design and development yourself. There is absolutely nothing wrong with that. If you have the skill to do this, by all means, do it. That is up to you.

However, there is also something to be said about having a professional web developer build the website for you. To avoid confusion, in this article I talk about website designers and developers inclusively as “web developers”. Since we are designing a website, the professional must be able to do design first and foremost. Development, or programming, is usually a secondary skill. Your website might not require any “functionality”, or interactive parts of your website such a contact form or booking application, for example.

Question: What are the advantages of hiring a web developer to do the website design and development for me?

There are numerous advantages to hiring a web developer. Some of those advantages might be:

  1. Freeing up your time so that you can run your business.
  2. Putting their professional experience to work for you.
  3. Receiving professional opinions and creative ideas.
  4. Getting your website completed faster.
  5. Your website will require less maintenance.
  6. Greater compatibility with all of the major web browsers (Internet Explorer, Firefox, etc.).
  7. Achieve Search Engine friendliness.

Remember that web developers are professionals. Rely on them for their experience and knowledge. For example, while you could fix your clogged sink yourself, wouldn’t it be better to hire a professional plumber? The same goes for any other service you might need.

Question: How do you pick a professional web developer?

Finding and hiring a professional web developer is perhaps the greatest hurdle to overcome when creating your website. There are literally thousands and thousands of designers and developers available to choose from on the internet. Here are some suggestions to make the search easier.

Start Local

Start the search for your web developer of choice by looking in the your local area. The yellow pages might not be the best place to look. Because the primary domain of a web developer is the internet use a search engine such as Google (www.google.com). Type in a search query such as “website design in

If nothing turns up in the search results, look at websites for other companies in your local area. Ask those companies who they recommend.

Use Online Services

There are many websites on the internet that will help you find a professional web developer. The ones that I recommend are Elance, Guru and Design Quote. You might also try job search websites such as Dice, Monster and Career Builder.

Ask for a Portfolio and Client Testimonials

Once you have located one or more web developers ask them for their professional portfolios and some of their client testimonials. Visual representation of their skills is a must. Client feedback and references will further prove that the web developer can do the work you need. If you are still not convinced, ask the web developer for a free mockup, or design draft, of your website idea.

Question: What is the typical website development process?

After you have hired your web developer, typically the website development process goes something like this:

  1. Website design mockup(s) is done via a graphics program such as Adobe Photoshop
  2. Review of design mockup(s)
  3. Feedback of the design and further design work if needed
  4. Convert design into website template
  5. Use website template to make content pages
  6. Content is filled in using the information that you provide
  7. Search engine keywords are chosen and content modified for search engine friendliness
  8. Meta tags are written and inserted into your pages
  9. Domain name is setup on your website hosting account
  10. Email accounts are setup
  11. Website is uploaded to your website hosting account
  12. Domain name is manually submitted to the major search engines (Google, Yahoo, MSN, etc.)
  13. Continue to add content and improve the website as needed

The above process is by no means set in stone. Every website is different and the process can vary greatly. The saying goes that “A website is never done.” Your website will be a living extension of your business and it should be changed and improved upon. Remember to inform your website visitors of new and exciting things that are going on at your company.

Phase 3 of the crusade to Building Your Online Business is Setting up an E-Commerce Shopping Cart. If your business sells any kind of product having an easy-to-use e-commerce shopping cart where you can accept online payments is a must. We will step you through all of the ins and outs of getting it setup and going. Please subscribe to this blog so you can get all of the details.

Jason Cochran

WebFusion5

“We don’t just create websites. We build businesses.”